The original England Lead Partner deal with Vauxhall was sourced and negotiated by Peter for the period Jan 2011 – Aug 2014. This was Vauxhall’s biggest ever sponsorship deal which saw the car brand become Lead Partner for each of the four home nations. The success of the partnership, highlighted by impressive awareness and brand advocacy figures, led to an early renewal till the end of season 2018.
Vauxhall has significantly promoted their association, delivering extra value to fans and car buyers, making them an important source of England news and exclusive content.
“The Vauxhall Motors Sponsorship of the English FA has been a hugely successful part of Vauxhall’s strategy to build a powerful emotional bond with British consumers. In developing this strategy Peter Daire has been our key partner in delivering best practice. Hugely knowledgeable, warm and supportive, Peter helped guide and assist us every step along the way”
Peter Hope – Director of Marketing – Vauxhall Motors (GM Group)