Through Sport England, Sport Collective has been appointed by Excercise, Move, Dance (EMD UK) to train and develop commercial expertise within the organisation, and to deliver a lasting commercial strategy. As the National Governing Body for group excercise, EMD UK has worked wtih Sport Collective to subsequently develop a number of commercial assets to take to market. Sport Collective has recently been re-appointed to lead on the sales push and will be announcing a major new partnership deal soon.