The ground breaking deal for EE to become the first ever Lead Partner for Wembley Stadium is a significant and lasting legacy for Peter and Sean.
The complicated and technical nature of this deal was negotiated over a period of 12 months but was launched to an excellent response in March 2014. The six year partnership runs until the end of 2019 and the stadium is now known as Wembley - connected by EE
EE provide a host of technological advancements to Wembley, enhancing the sofa-to-seat fan experience at all events. 4G, Wifi and event app are just some these elements, as well as investment in new LED screens around the stadium and the Wembley Cup adward winning activaton though YouTube.