Tour of Britain and Women’s Tour appoint Sport Collective
SweetSpot, organisers of Britain’s leading professional cycle races, the OVO Energy Tour of Britain, OVO Energy Women’s Tour and OVO Energy Tour Series, has appointed Sport Collective to assist with the development of its commercial strategy in order to secure new sponsors for its major events.
Each year the OVO Energy Tours attract over 2 million spectators making them the largest free-to-attend sporting events in the UK, and they also enjoy significant TV exposure with over 50 hours of live and highlights programme broadcast on ITV, Eurosport and in over 100 countries worldwide. The six stage OVO Energy Women’s Tour, featuring the world’s top riders, begins in Suffolk on Monday 10 June and finishes in Carmarthenshire on Saturday 15 June. The OVO Energy Tour of Britain begins in Glasgow on Saturday 7 September, concluding in Manchester on Saturday 14 September.