Special Olympics GB appoint Sport Collective to develop commercial programme
The registered charity responsible for operating the global Special Olympics programme in the UK has appointed sports rights and marketing agency Sport Collective to develop its commercial strategy and programme.
Special Olympics changes lives. 10,000 athletes train and compete throughout the year in the UK but there are 1.5m people with an Intellectual Disability (ID) currently; that is expected to rise by 14% by 2021.
Funded via Sport England, Sport Collective will work closely with Special Olympics GB to develop and implement new strategies to increase revenue, VIK and marketing value and to support the Special Olympics GB team for the upcoming World Summer Games in Abu Dhabi 2019. The ultimate aim for the charity is to use sport as a tool to give every person with ID the chance to train and compete in order to demonstrate their abilities, develop new skills and confidence and become recognised for the inclusive, valued member of society they are.
Murton Mann, Chairman of Special Olympics GB: "Today is a pivotal moment in Special Olympics GB’s history as it transforms itself and reaches all people in GB with an Intellectual Disability to offer the opportunities to develop and demonstrate their skills – both sporting and personal. We are thankful for the support of Sport England at this key moment. To help achieve our ambition we are excited to be working with Sport Collective who have signed up to the Inclusion Revolution to make a difference – we ask brand partners to join us too".
Peter Daire, Director of Sport Collective: "Special Olympics is an incredible movement that supports 5.7m athletes with an Intellectual Disability, globally. In the UK there are 1.5m people with ID, 50% of which live in poverty, and every one of them deserves the chance to compete in sport. We need brands to invest to make this happen and we are honoured to be working with the team at Special Olympics GB to support this objective"
News
12Bet Announced As Partner of the 2019 World Taekwondo Championships
GB Taekwondo has partnered with 12Bet which sees the online betting brand become an Official...
SportsAid appoint Sport Collective to develop commercial and fundraising programmes
SportsAid helps young athletes to overcome the financial obstacles they face in their bid to...
Three year deal agreed for the Yonex All England Championships
Sport Collective has arranged a partnership between Badminton England and 12BET which sees the...
Special Olympics GB appoint Sport Collective to develop commercial programme
The registered charity responsible for operating the global Special Olympics programme in the UK...
England Hockey appoint Sport Collective to develop sponsorship programme
The National Governing Body responsible for the Olympic gold medal winning team sport has appointed...
World Taekwondo London Event Partner
Sport Collective have arranged a partnership between GB Taekwondo and 12BET which sees the online...
Badminton England appoints Sport Collective
The National Governing Body for the world’s second largest participation sport has appointed...
England Netball appoints Sport Collective
England Netball, the award winning National Governing Body for netball in England, has appointed...
Sport Collective Training is Go!
We are now fully up and running with our sport business training service. Firstly, for businesses...
Sport Collective open Malaysia Office
We’re now in South East Asia! Sport Collective has a new office in Kuala Lumpur and is open...
Rhino Rugby Partner Secured
Sport Collective has secured a major licensing deal for Rhino Rugby with ForceTech mouthguards. The...
Bloodhound SSC Appoint Sport Collective
Sport Collective has been appointed by Bloodhound Super Sonic Car to provide consulting support for...
Nekoda Davis in the Mail on Sunday
Sport Collective arranged for leading sports journalist Oliver Holt, from the Mail on Sunday, to...
UK Sport appoint Sport Collective to support partnership programme
Sports rights and marketing agency Sport Collective has announced an extension to its...