Special Olympics GB appoint Sport Collective to develop commercial programme
The registered charity responsible for operating the global Special Olympics programme in the UK has appointed sports rights and marketing agency Sport Collective to develop its commercial strategy and programme.
Special Olympics changes lives. 10,000 athletes train and compete throughout the year in the UK but there are 1.5m people with an Intellectual Disability (ID) currently; that is expected to rise by 14% by 2021.
Funded via Sport England, Sport Collective will work closely with Special Olympics GB to develop and implement new strategies to increase revenue, VIK and marketing value and to support the Special Olympics GB team for the upcoming World Summer Games in Abu Dhabi 2019. The ultimate aim for the charity is to use sport as a tool to give every person with ID the chance to train and compete in order to demonstrate their abilities, develop new skills and confidence and become recognised for the inclusive, valued member of society they are.
Murton Mann, Chairman of Special Olympics GB: "Today is a pivotal moment in Special Olympics GB’s history as it transforms itself and reaches all people in GB with an Intellectual Disability to offer the opportunities to develop and demonstrate their skills – both sporting and personal. We are thankful for the support of Sport England at this key moment. To help achieve our ambition we are excited to be working with Sport Collective who have signed up to the Inclusion Revolution to make a difference – we ask brand partners to join us too".
Peter Daire, Director of Sport Collective: "Special Olympics is an incredible movement that supports 5.7m athletes with an Intellectual Disability, globally. In the UK there are 1.5m people with ID, 50% of which live in poverty, and every one of them deserves the chance to compete in sport. We need brands to invest to make this happen and we are honoured to be working with the team at Special Olympics GB to support this objective"