England Hockey appoint Sport Collective to develop sponsorship programme
The National Governing Body responsible for the Olympic gold medal winning team sport has appointed sports rights and marketing agency Sport Collective to support the development of Great Britain and England Hockey’s sponsorship strategy, in the run up to the launch of the new Hockey Pro League in 2019. The Hockey Pro League will see the world’s top nine nations competing in a brand new global league format.
With Olympic Champions, the upcoming 2018 Vitality Hockey Women’s World Cup in London and a 40% growth in regular players since London 2012, hockey is flourishing.
Sport Collective will work closely with England Hockey to develop and implement new strategies to increase revenue, marketing value and capitalise on the new global league format.
Jonathan Cockcroft, Commercial Director for England Hockey said: “We have ambitious plans for the continued growth of the sport building on a year of unprecedented commercial revenues. We are delighted to be working with Sport Collective to support our sponsorship growth strategy across all our key assets, including the new Hockey Pro League”.
Sean McAuliffe, Director of Sport Collective said: “We are really pleased to be chosen to work with England Hockey at such an exciting time for the sport. Their incredible Olympic success, grassroots programmes and the development of the new Hockey Pro League demonstrate the sport’s momentum”.