Badminton England appoints Sport Collective

The National Governing Body for the world’s second largest participation sport has appointed Sport Collective to support the development of Badminton England’s commercial strategy and to deliver sport business training to its athletes. Sport Collective will work closely with Badminton England to develop and implement new strategies to increase revenue from digital content, membership and major events. Sport Collective Training will also deliver bespoke sport business training to Badminton England’s elite athlete network, building their knowledge to support their career pathway.

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